OUR STORY

Over the years we have all had to adapt, people have been thrust into unimaginable situations and felt as though they were left with limited options. The first step into the unknown or out of the corner you have been pushed into can be daunting and we had no option but to step out of the corner. Being unemployed during the Pandemic left us with plenty of free time to think and plan our next move! They say “the comeback is always greater than the setback” and we are living that right now.

Our journey to becoming FITFO Custom Cans began with virtual cigar and bourbon tastings. We had a neighbor approach us about a different way to entertain his clients now that they could only meet in a virtual space during the Pandemic. Knowing Erin and I enjoyed cigars and bourbon, he asked if I could host a virtual cigar and bourbon tasting event for twenty of his biggest clients. I agreed to take it on and promptly had a “Holy Shit! What I have gotten myself into?” moment. Confidence has never been my issue, but the reality of doing something that we had never done before and the realization that we had three weeks to pull it off seemed a little daunting.

Thanks to Finnie and her team at Humidour Cigar Shoppe in Cockeysville, Maryland, we did it and it was a triumph! Matt Booth from Room 101 was generous with his time for our first event which resulted in it being a huge success and lead to other brands getting involved with our events. We will always be thankful for Nick and Foundation Cigars, Christian from C.L.E., and Omar and Fratello for giving their time and helping us find our path. The positive reception for these events gave us focus and a sense of purpose, reinforcing that we were heading in the right direction and not just stumbling around in the dark hoping things would get better.

The virtual events lead to in person events where the need for portable humidors became evident and echoed a need we had for ourselves. Erin and I are active people who like to smoke cigars and we were tired of carrying our cigars around in a Ziploc bag and praying that they would not dry out or get crushed. We started looking for something that was durable, rugged, air tight, and just looked cool. We stumbled across some small and simple options, but knew there was something better. With my background in athletics and always having had the best custom gear, I knew there must be a way to create a more custom piece that was sleek, sturdy, and looked sharp. Thus, the idea for FITFO Custom Cans was born.